Генератор бизнес идей creative consultancy the director s bureau
Предыдущие шаги руководства по открытию собственного бизнеса
За каждым успешным (и неудачным) бизнесом стоит предприниматель (или потенциальный предприниматель) со своей бизнес-идеей. И хотя новые бизнес-идеи полезны любому бизнесу вне зависимости новый он или уже существующий, мы в данной статье все же уделим больше внимания тому, как выбрать идею для малого бизнеса. Обратите, пожалуйста, внимание – здесь мы будем рассматривать принципы и способы генерирования идеи для малого бизнеса, а не предлагать готовые бизнес идеи. Т.е., постараемся ответить на следующие вопросы:
- Откуда берутся идеи малого бизнеса?
- Каким основным критериям должна удовлетворят идея малого бизнеса?
- Как проверить идею малого бизнеса на востребованность?
Итак, поехали…
Идеи малого бизнеса — как выбрать?
Откуда берутся идеи малого бизнеса?
Есть инструмент подсказки бизнес-идеи, разработанный Creative Consultancy The Director’s Bureau, называется генератор бизнес-идей. Он может быть использован в качестве основы для генерирования идей малого бизнеса. Он работает таким образом, что дает не совсем сочетаемые комбинации из трех слов, в результате чего рождаются бизнес идеи. Но этот инструмент может быть использован только для того, чтобы пробудить творчество, дать идею для размышления – он не предлагает готовые решения.
Так как же выбрать идею малого бизнеса с нуля?
Генератор – это хорошая штука, может быть, но это не для нас. И пусть я им и начал абзац, если честно, я противник «генерирования принципиально новых бизнес-идей». Тем более для малого бизнеса. Хорошие бизнес-идеи просто копируются. Да-да, новую бизнес-идею можно просто скопировать. И даже так лучше :-). Потому что точно знаешь, что это сработает. Просто надо внести свой взгляд, новую мысль, свою изюминку, как мне нравится говорить.
Очень часто новое – это хорошо забытое старое. Генерация новых бизнес-идей – это новый взгляд и преобразование существующих. Не обязательно придумывать совершенно новые вещи – они далеко не всегда представляют залог успеха, поверьте. Скажу даже больше, 95% принципиально новых бизнес-проектов проваливаются. Просто мы слышали об успешных, и поэтому впечатление что, придумав что-то новое, обязательно преуспеешь. Нет, это не так, друзья. Я так считаю. Открыв реальный бизнес с реальной идеей малого бизнеса, как например, кафе или интернет-магазин постельного белья, вы более близки к успеху, чем если бы вы придумали «невидимые носки», скажем. На них просто нет покупателей. И как знать, что будут?
С другой стороны, новый взгляд – это креативность. А творчество и креативность – не те качества, которыми всегда можно «воспользоваться». Они как настроение – это очень зависимая категория, какими бы мы ни были творческими личностями в целом. Их нужно выискивать, развивать и постоянно. Подробнее об этом можете прочитать в статье «Креативные идеи для бизнеса — 6 советов как их генерировать«.
Все это – лишь некоторые предпосылки для получения хорошей бизнес-идеи для малого бизнеса. То, откуда стоит начинать генерировать бизнес-идею с нуля:
- Образование и знания;
- Хобби;
- Страсть.
Давайте понемногу о каждом из этих пунктов.
1. Сочетание наших знаний, полученных в общей среде, системе образования и нашей неформальной деятельностью в виде хобби и страсти, может привести вас к хорошей бизнес-идеи для начала малого бизнеса.
Ищите идеи для будущего бизнеса в той сфере, где у вас есть определенные знания. Если у вас есть знания, это пригодится вам позже при выполнении бизнес-задач. Вам будет интересно заниматься этим! Если знаний нет, и вы по какой-то причине будете заниматься не совсем понятной вам деятельностью, то рискуете не получить желаемые результаты. И это, мягко говоря.
2. Бизнес должен быть вам интересным, должен вас развлекать, как хобби. Идеальная идея для вашего малого бизнеса – если бы Вы были готовы заниматься этим и бесплатно. Тогда успех на половину обеспечен, поверьте. Так, конечно, не всегда бывает, но интерес должен быть по-любому. Если же нет, есть риск, что бизнес вам просто надоест, т.к. нет «драйва» этим заниматься. Бизнес в таких случаях заранее обречен.
3. Ваша бизнес-идея должна вызывать желания и страсти. Если у вас нет сильной страсти и желания, можно очень быстро сдаться. Страсть – очень сильное положительное чувство. Она будет передавать вам очень много энергии для решения бизнес-задач. А это вам будет очень кстати.
Поэтому, помните: каждую бизнес-идею для начала малого бизнеса с нуля необходимо рассмотреть с точки зрения знаний, страсти и хобби. Это поможет вам выбрать лучшую для вас бизнес-идею.
Какие основные критерии должна удовлетворят идея малого бизнеса?
Мы уже говорили, начальные критерии – это знания, хобби и страсть. Если вы нашли бизнес-идею, которая отвечает этим трем критериям, переходите ко второму этапу. На этом этапе вы должны проанализировать, решает ли эта бизнес-идея какую-то проблему. Но прежде чем мы начнем анализ, хорошо, если все бизнес-идеи из первого шага запишем в свою книгу бизнес-идей. Чтобы не потерялись:-).
Итак, чтобы кто-то покупал что-либо, это «что-либо» должно удовлетворять какую-нибудь потребность, решать какую-нибудь проблему. В противном случае, зачем кому-либо покупать что-либо? Извините за тавтологию. Например, вы можете купить автомобиль по нескольким причинам:
- Потребность в транспорте. Если есть необходимость только в транспорте, можете купить дешевый автомобиль, который будет выполнять только функции транспортного средства.
- Потребность в престиже. Вы хотите хороший новый автомобиль, который будет замечен другими. В этом случае, вы хотите купить автомобиль, который стоит дороже, выглядит красиво и заметно. Таким образом, вы, в принципе, решаете обе потребности сразу.
- Бизнес-потребность. Вам нужно транспортное средство для решения бизнес-задач. Соответственно, вы и будет выбирать автомобиль, способный решать те самые задачи (это может быть такси, грузовая машина и т. п.).
Так, думая о бизнес-идее и бизнесе в целом, вы должны рассмотреть, является ли продукт и / или услуга решением какой-либо проблемы или удовлетворяет ли какие-либо потребности будущих потенциальных клиентов, и как это делает.
Каждый бизнес должен быть инструментом или средством для удовлетворения потребности или решение проблемы потенциальных клиентов. Без этого бизнес не может существовать. И насколько потребность или проблема, которую решает бизнес, является большой, настолько большой и потенциал бизнеса. Чем большее желание или «страдание» потенциальных клиентов, тем и бизнес-потенциал больше.
Как проверить бизнес идею на востребованность?
Итак, третий этап создания идеи малого бизнеса – проверка на востребованность. Вы убедились в том, что ваша бизнес-идея решает какую-либо проблему. Это хорошо. Но будет ли востребована такая услуга или товар? Может быть, люди и не знают, что у них есть такая проблема, или они ее не воспринимают как таковую. То, что вам кажется, что она есть, не значит, что все так думают. Это ваше мнение.
Поэтому обязательно проверьте идею малого бизнеса на востребованность. Предприниматель-Про приводит небольшой перечень возможностей как это сделать:
- Спрашивайте у родственников, друзей, знакомых… Изложите им определенную ситуацию, спросите, считают ли они это проблемой и как бы они ее решали. Потом предложите ваше решение – посмотрите, как они будут реагировать. Главное, уточните, готовы ли они ТРАТИТЬ ДЕНЬГИ на это.
- Общайтесь. С разными людьми, как можно чаще. Благо, сегодня это просто – Интернет дает такую возможность. Общайтесь в социальных сетях, форумах, разных сообществах. Рассказывайте о своей идее и давайте другим высказаться. Слушайте и впитывайте. Не раздражайтесь, если с вами будут не соглашаться или критиковать. На самом деле, это вам может сильно помочь, расскажет о разных подводных камнях. А идею никто вашу не украдет, не бойтесь этого:).
- Самый лучший вариант – предложить пробную продукцию на рынок. И не важно, что у вас даже нет товара или не до конца разработали услугу. Главное на данном этапе, понять – нужно ли это рынку, рабочая ли ваша бизнес-идея. Вы можете дать объявление в Интернете или даже в своем подъезде, допустим. Это совсем недорого, а то и бесплатно. И посмотреть – будет ли спрос. Пусть вы ничего не продадите (хотя это тоже не исключено), ваша задача здесь иная. Будут отклики – значит, потенциал для начала малого бизнеса по вашей идее есть. Дальше надо будет работать еще усерднее и довести свою идею до окончательного продукта, а потом и до покупателей.
В заключение:
- Вы должны знать, как реализовать бизнес-идею.
- Реализация бизнес-идеи должна вас развлекать. У вас должна быть страсть к идее вашего малого бизнеса. Она вам должна быть интересна.
- Бизнес-идея должна решать проблемы или удовлетворять потребности потенциальных клиентов. Чем больше проблема или потребность, тем больше бизнес потенциал.
- Бизнес-идея должна быть востребована.
О том, как найти идею для бизнеса, читайте в статье «5 шагов до запуска любого бизнеса».
В самом конце, не могу не закончить мысль из начала статьи: вы не должны думать, что бизнес-идея нужна только для нового бизнеса. Бизнес идея – это постоянная потребность и в существующих малых бизнесах (и не только в малых, конечно) тоже. Развитие бизнеса – это постоянное творчество и креативность. А если вы еще не начали, то прочтите статью Как открыть свой бизнес?
Learn about the experience of other people on how to generate creative business ideas. Read our article and finally create something yours!
Business is the thing that brings every person freedom and makes him happy.
The thing is that doing your own business, a person can do only the things he likes, but not what his boss tells him to do.
Besides, a person can decide on his own when and how long he must work, which is very useful sometimes.
Business may not be always built on classical and traditional basis.
Clothes’ stores, seasonal stalls or even flower business – all these ideas are extremely old and there is huge competition in these spheres.
It’s much more promising to use creative ideas, which are unique and not yet popular on the wide market.
Creative business triggers genuine interest among the customers, and it’s easy to promote it using “word of mouth” or viral advertising.
Nevertheless, before you create any kind of business, you should find out what you are going to do.
Every person can do anything.
So, we suggest you looking at the following creative business ideas.
5 ways how to generate creative business ideas
Encourage subconsciousness.
If you try to learn new facts from the unknown spheres of activities every day or fall for completely new hobby, you’ll find out what a great way it is to stimulate your subconscious mind.
Devote more time to reading magazines and books, which you usually do not read; spend as much time as possible listening to the radio stations, which you have not heard before; watch TV shows, which you have not watched before.
You are sure to immerse yourself in the new source of information and it will fill you with new perspectives and ideas.
In order to stay a creative personality and generate creative business ideas you should spend an hour per week participating in a new kind of sport, activity, anything, which motivates and inspires you, but you could not find time for it before or you did not get around to it.
Take notice.
The most unpleasant thing in inspiration is that it comes in the least appropriate moment.
Make sure you always have a pen and a notebook at hand (or a smartphone), because, as a rule, the best ideas do not flow to your head, when you are sitting at the table.
Make it a habit to write down your ideas and new ideas will come to you more often.
Do not forget that your notes must not necessarily be done in written form; they may look like graphics or even scribbles, depending on your mood at that very moment!
Get out!
Fresh ideas may appear in your mind during discovering new information or facts, but getting out of your physical comfort zone literally – leaving your usual places – will definitely give your subconscious a stimulus to be creative and generate business ideas.
Go to the places, where you usually do not go (if it is not too far), or change the usual sofa and TV-set on the walks around your neighborhood.
Fresh air is capable of miracles.
You may also choose a really adventurous method – why not take a bus not knowing where it goes?
It may be a cheap and easy way to immerse in the new and encouraging surrounding.
After you finish your “journey” you can always take the same bus and return home!If you like pop music, you should visit jazz or rock café and do something you’d never do deliberately.
It works, just believe in it.
How to start a small business: short guidelines
Exercises and H2O.
Creative thinking is based on the good physical condition.
In this case you’ll need to do regular physical exercises to receive new creative flow.
A short run, fresh air and endorphin flow are priceless in this business.
Moreover, make sure your brain is “well watered”, lest you faced mental slowness, because dehydration can really kill inspiration.
Imagine that you are 9 years old.
Such books as Winnie-the-Pooh, Pinocchio and Karlsson contain extra-big portions of creativity and inspiration.
That’s why, if you are an adult, it does not mean you must forget about your inner child.
Mind that when you were little and imagined yourself as a fictional character, you fought dragons and thought the camel’s hump was full of water.
Awake that feeling and you are likely to get a new vision of your business ideas and tasks and your whole life will surely change!
6 Creative business ideas
Under the circumstances when the business is oversaturated with various services, entrepreneurs are forced to look for the new creative ideas, which would satisfy even the most spoiled customer.
Most modern business ideas are presented as “life hacks” – they help people to make their lives easier and solve many routine problems.
1. Walks with the dogs
Dogs are the people’s best friends and it’s hard to find a person who does not like these animals.
Big dogs, like Samoyed, Husky, Akita, German shepherd, bring the pet lovers especial joy and admiration.
Nevertheless, far from many people have a possibility to keep such dog – they require much attention and care, special training and long everyday walks. In such cases the dog clubs which offer walks with the dogs come in handy.
In order to start such business, you should pick a tourist trail, which is 5-10 km long and a person can walk within one day.
The participants of such hike are provided with food, tents (if necessary), but the most important thing is that they have the unprecedented possibility to communicate with the dogs, which become their companions for this hike.
2. Bus parties
As a rule, they are organized for the small companies, not more than 15-25 people, depending on the bus’s size.
The clients are offered the following services:
- beverages,
- food,
- competitions,
- the services of the host, etc.
However, the most important thing is loud music which is accompanied by the bright lighting.
The advantages of bus parties are that the guests may plan their route on their own, drive around the city and the sites of memories of their youth and attend several popular happening places.
3. Taxi with a psychologist
Taxi drivers, just like bartenders, aside from their direct duties, often perform another function.
During the long ride, looking at the various landscapes or when waiting in the traffic jam, many passengers want to talk to a stranger, which they probably see for the first and the last time.
It gives way to bring to life another creative business idea – taxi with a psychologist.
The price of such service will be lower than the traditional visit to the specialist and the atmosphere in the car will probably invite to the open communication.
4. Renting pets
Many people dream of having a pet, but not all of them have a possibility to put this dream into life.
Renting pets is one of the curious, disputable, but, unconditionally, creative business ideas.
Pets for a certain period of time are required due to various reasons:
- photo shoots,
- housewarming,
- catching rats,
- guarding establishments, etc.
Animals are also rented to show to the children that a cat or a dog is not a toy and they require time and care.
In this case, if the parents are satisfied by the child’s behavior and the level of responsibility, they can buy this animal for good.
Such creative business idea was born in Japan and caused a lot of disputes: the oppositionists assure that animals are not things, which can be rented and define such actions as cruel animal treatment.
However, this business allows homeless dogs and cats find at least a bit of love and attention.
How to become rich: 16 ways
5. Robots’ fights
Unusual creative business ideas with the minimum investments allow creating business almost from nothing.
One of suchlike examples is robots’ fights.
The essence of this business is in knowing how to negotiate and organize events.
The event of such level cause genuine interest among the audience and the businessman’s main task is to get out information to the audience and gather many sponsors to organize such a creative show.
One can easily find the participants in the specialized clubs and communities: they will gladly take part in such event and their robots will make the show spectacular and unprecedented.
6. Taxi for women
Many girls and women, coming home in the middle of the night, are afraid and feel uncomfortable, getting in a taxi to an unknown man.
Even harmless flirting may be unpleasant – persistence of some men really strikes.
The idea of taxi for women is the following – the drivers are only women.
It increases the level of security, comfort and the most important is that it ruins all stereotypes.
World’s original and creative business ideas
Clients got tired of old and predictable business ideas long ago – they do not want to buy the ready-made muesli and they wish to create the receipt of this meal from various cereals and dried fruits.
This is only one of the hundreds business ideas, which are popular all over the world.
That’s why we suggest you reading what other businessmen managed to accomplish.
1. A restaurant, where the calories are counted, and a shop, where people pay for entrance
In the USA a restaurant was open, which cares about the customers and their weight.
In every bill, aside from the sum people must pay, the number of calories, which a person ate in this establishment, is also mentioned.
It obviously demonstrated the flaws in the eating habits or, on the contrary, reminds the client once more that he looks after his health.
Another entrepreneur from Australia came up with the stroke of genius of how to fight the customers of the shop, who do not buy anything, but just stroll along the isles and learn the prices.
A woman takes charge for entering the shop — $5 from every visitor – and when a person buys something this money is counted as a discount.
However, if a customer does not buy anything, he loses his money.
Such creative method may seem controversial, but it brought her not only additional income, but fame as well.
2. Online-lunches
A girl from South Korea created absolutely new kind of making money and launched a business basing on her experience.
She worked a lot in the office and just as many other employees felt discomfort and fits of loneliness during lunch.
After she quit this job, she decided to help such lonely people, who have no one to lunch with.
During lunch, she comes online in Skype and keeps the company with anyone, who paid a definite sum of money for the conversation.
Moreover, she supports those, who stick to a diet and eat dietetic food with them.
How to make money: interesting observations
3. Socks for subscription
Socks are the biggest men’s problem.
They do not care too much about finding the second sock to match and can easily put on different socks or pretend they do not notice the future hole.
The same thing happened to the American manager Sammy Lichti – he was invited to a meeting, where he unexpectedly had to take off his shoes.
Burning with shame he took off his shoes and during negotiations his only thought was how to make so that no one noticed his different holed socks.
Business idea of sending socks by post may become popular in a big city, where live many busy men, as well as in a small town, which is very developed.
This is how his business idea was born: he started to offer men to buy a subscription card on socks and send them new socks with the set intervals without any reminding or orders.
The simple idea became extremely popular – because now new socks appear in the wardrobe almost on their own and a man must only take them from the mail box.
Creative business ideas do not need advertising – without any additional stimuli people will gladly tell their friends and acquaintances about a new place they happened to visit.
Such business will quickly become fashionable and popular – the owner must only maintain the high quality of the service and constantly update the mechanisms of their delivery.
The ideas may be different and be in different business dimensions, that’s why, do not be afraid to fantasize and put your thought into effect.
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A creative director is a position often found within the graphic design, film, music, video game, fashion, advertising, media, or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well.
A creative director is a vital role in all of the arts and entertainment industries, and can be seen as another element in any product development process. The creative director may also assume the roles of an art director, copywriter, or lead designer. The responsibilities of a creative director include leading the communication design, interactive design, and concept forward in any work assigned. For example, this responsibility is often seen in industries related to advertisement. The creative director is known to guide a team of employees with skills and experience related to graphic design, fine arts, motion graphics, and other creative industry fields. Some example works can include visual layout, brainstorming, and copywriting. To assume the role of a creative director, one must already have an existing set of skills and expertise in many areas. Often, these types of artists start up from the very beginning in fields that can relate to motion graphics, advertisement in television and book (or magazine) publishing.
Communication design[edit]
Advertising[edit]
In the advertising industry, a creative director is determined to develop various marketing schemes and strategies for a company or client that he or she is hired by. Assuming one is hired by a company that is fairly well known and established, there would be some type of creative department or management that the director would work with. The creative director would also serve as the project manager that works directly with employers, and in most circumstances, they would be responsible for designing concepts for advertisements and other promotional needs for their clients. Some examples of their duties involve copywriting and laying out chronological advertisement plans which explain the ongoing process of a project. It is important for an advertisement creative director to meet their goals at specific deadline with maximum efficiency as possible. To do so, they must be able to guide the creative department effectively from start to finish. Educational requirements of this position involve a blending of skills in business and journalism. To even be considered as a creative director, one would need to have a couple of years of experience in advertising (as little as five to as many as ten years).[1]
Advertising creative directors are usually promoted from copy writing or art directing positions. Familiarity with film-making techniques is also common. Creative directors rise to become executive creative directors or chief creative officers, a position with executive responsibility for the entire creative department, and some progress to chairman of a firm.
Creative directors usually possess a communication design, fine arts or animation degree. Copywriters may have degrees in journalism, language arts, or media innovation, or may develop more emphasis on advertising copy writing while pursuing a communication design degree.
Video games[edit]
With the increased team sizes and more specialised disciplines in the games industry, certain game designers are titled as «creative director», «executive designer», or «game director». A creative director in a video game company is usually responsible for product development across a number of titles and is generally regarded as the prime design authority across the company’s product range. Some examples are Peter Molyneux, Sam Lake, Neil Druckmann, or Shigeru Miyamoto whose influence extends across more than one project.
The creative director has an important responsibility in this industry. The director must devise ideas to lead a video game project forward and many responsibilities involve working with various individuals or teams spread out within the entire project or video-game production. This can include cross-functional collaboration with the various disciplines involved in games development. Academically speaking, a creative director is usually degree educated but there are some circumstances where a high school education strongly focusing on aspects such as art, graphics, computer science, and math can be acceptable and provide some valuable insight to students who hope to aspire in this field of work. Some skills that a creative director working in the video game industry may have include proficiency in computer programming and graphic development (illustrations, fine art) and have excellent interpersonal and writing skills (since they deal with many other clients and management leaders). The exact skills a game director possesses will depend on their background in the industry. Creative director, or game director, is not usually an entry-level position, but in a smaller studio it can be. This is more common in start up companies for instance though normally one would have to earn that role by showing their skills and development over a period of years. The entertainment industry is not always a meritocracy, however, and sometimes people just luck into or inherit such positions. Creative directors have often done their share of lower level startup positions such as internships or assisting other directors in art related work fields. It is all about advancing through the career chain, and once one has earned the position a creative director, they may be eligible to work for larger and more popular game developing companies depending on how successful they have been with past collaborative projects.[2]
Films[edit]
The creative director in the film industry is referred to as the «production designer». A production designer carries a large responsibility of designing the look of a movie. The job is similar to a creative director’s role in the video game industry in that he or she manages a team of employees and has to consistently develop new ideas and methods of working. It is vital that designers in this field are able to produce expressive and creative ideas and translate them into something cinematic. Usually a certain sum of funds is distributed among different departments in the production of a film (in this case, the art department). Creative directors must decide on how to distribute and use the funds in the most efficient and effective way to ensure maximum quality in the films art department. An example can include the structuring of scenes and sets once a film begins to undergo the shooting process. During this process, it is important for creative directors to understand what props and effects should be used and how they should be used among various sets and scenes of the film. Some important qualifications that one should have include being able to manage teams, having expertise in design (specifically in theatre, interior sets and art design), being open minded to new ideas and methods in regards to organizing film sets, and having an understanding of coordinating among different departments in order to move a project towards success. A creative director in the film industry usually starts out in lower ranks of the chain, such as an assistant to other art directors or as a draughtsman.[3]
Music[edit]
Creative directors in the field of music can be broken down into various key roles that make up the whole (it may be said that one can be known as a ‘music director’). It is in this artistic field where the individual, the director, must master tasks that are relatable to one another. An orchestral conductor is a prime example (but not exclusive) of this role and how one would direct music and harmonize symphonies as well as guide and direct other musicians in an ensemble. The three roles in this sense can consist of: the active musician, the musical art director, and the instructor that teaches and informs music for society. The main requirements one would need to have is an extensive background and knowledge of music (being able to master one or more instrument), understanding the principles and theories behind music composition, developing an understanding and connection with musicians that the director would be working with to communicate music in a harmonic and creative sense, and most importantly being able to develop leadership skills among other musicians.[4]
Fashion[edit]
Creative director is the highest creative position in a fashion house. The creative director does not design clothes, but instead formulates and impresses upon the designers an overarching concept or concepts for a certain collection and the label as a whole.
A fashion creative director’s main role is to establish what designs should be created, what will appeal to the target market, and how the concepts will be applied and distributed in collaboration with fashion designers who are responsible for creating the clothing and fabrics.[5]
See also[edit]
- VFX creative director